Saturday, April 9, 2011
Local News: Uniliver Suspends TV ads on 'all game shows'
Recent development spurring from the 'child abuse' controversy that TV5's Willing Willie received, UNILEVER Philippines, Inc. a multinational corporation and one of the country's leading producer and maker of household products such as soaps, detergents, shampoo etc. is suspending all of their advertisements placed on "all reality-based live game shows across all (television) networks." Unilever mentioned in a press release that "the suspension will be in place until they have observed a stricter and objective self-regulatory guidelines across networks and proper enforcement by the relevant government agencies of existing content regulations"
This is a nice move from one of the companies that can be considered a lifeblood of major TV networks in terms of advertising. Also with the move to suspend their ads, Unilever would also like to see the Movie Television Review and Classification Board (MTRCB) strenghten their regulations about contents across all live programs, and making sure that TV networks are clear about the potential sanctions for erring programs. I am sure there will be changes in the policies and guidelines of TV networks now that the Willing Willie issue has blown out of proportion. And besides who wouldn't want Unilever pour in millions of pesos in advertising in their stations? Now its just a matter of who implements the changes first (though TV5 have already mentioned that they have already created a regulatory body to oversee this type of issues see my related article about this. http://ch1nelas.blogspot.com/2011/04/entertainment-tv5-feeling-heat-of.html )
Who would have thought that a controversy involving one TV network would redefine the landscape of live programs on network TV? Talking about Unilever flexing their muscles. Good job ei! :)