HP tapped the Fighting Congressman to be part of its list of celebrity endorsers for their HP TouchPad - designed to counter Apple's iPAD. But barely 2 months after Pacquiao's commercial has been released, HP has decided to pull the plug due to poor sales.
HP opted to slash TouchPad’s price by $250 in an effort to recover part of the $100 million it was expected to lose because of the decision to stop selling the tablets, according to an article in www.thenextweb.com.
Just last month, HP released a 31-second TV ad featuring Pacquiao, the Saranggani lawmaker who is also acknowledged as the best fighter pound-for-pound on the planet today.
The ad shows Pacquiao discussing how he conquered doubts about his boxing skills, political acumen, and lately, his ability to make it as a singer. All the while, he is holding a TouchPad in front of his face, flicking through its variety of features.
“Now, I’m trying to make it in music,” the congressman says in the ad, which shows a clip of his duet with Dan Hill as they sing “Sometimes When We Touch.
“Haha, millions of hits,” he ends, referring to the song’s online clip.
But all of this was a futile effort made by HP to directly compete for the iPAD's market. Now I was wondering if they could have priced it lower than the iPAD would it make a difference?
For those who have not yet seen the commercial, just click on the link below
http://www.youtube.com/watch?v=Gd5up6XrzQc
No comments:
Post a Comment